Toyota launches new GR86 sports car via Saatchi & Saatchi and Publicis
Toyota Australia has introduced the new GR86 sports car in an integrated campaign via Saatchi & Saatchi Australia and Publicis Communications Australia.
The spot features Harry Bates, Australian Rally Champion and Linh Dang, drift specialist, to showcase the performance of the range.
The campaign is set to roll out across key channels including broadcast, digital and in-store.
Toyota Australia chief marketing officer Vin Naidoo said: “Since the Toyota 86 launched in 2012, it’s held a special place in the hearts of performance car enthusiasts, not only in Australia but across the globe.
“We can’t wait for owners to experience the thrill and excitement of the GR86.”
Simon Bagnasco, head of creativity, Saatchi & Saatchi Australia, added: “We knew the GR86 was going to be a great vehicle. We didn’t realise how great until we saw Harry Bates behind the wheel.”
Credits
Client: Toyota Motor Corporation Australia
Senior Manager – Brand Management & Communications: Andrew Wearing
Manager, Communications – Passenger & Aftersales: Taruna Aguru
Senior Communications Specialist: Ben Casagrande
Communications Coordinator: Grace Cheah
Creative Agencies: Saatchi & Saatchi and Publicis Communications
Head of Creativity: Simon Bagnasco
Executive Creative Director: Simon Brock
Creative Director: Lee Sunter & Thomas McMullan
Art Director: Simon O’Neil
Copywriter: Phoebe Joiner
Executive Producer & Head of TV + Content: Michael Demosthenous
Senior Integrated Producer: Holly De Roy
Creative: Jaewoo Park
Chief Client Officer: Ben Court
Snr. Business Director: Zoe Kypros
Snr. Business Manager: Lauren Sotelo
Business Manager: Elina Nassif
Media: Spark Foundry
Production Company: MOFA Productions
Executive Producer: Llew Griffiths
Director: Maddy King
Producer: Jane Smith
Director of Photography: Dan Ardilley
Post Production: Arc Edit
Audio Post Production: Bang Bang Studios
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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