Toyota’s Legendary Moments returns with Michael Long’s dash in the 1993 AFL grand final

Toyota’s has resurrected its long-running Legendary Moments campaign celebrating a memorable AFL moment by attempting to recreate Essendon star Michael Long’s dash down the wing in the 1993 grand final against Carlton.

The new campaign created by Gemba features Steve Curry and Dave Lawson helping Long to recreate the feat with a series of whacky stunts, including using a bi-plane to give him more speed.

Toyota Australia’s sponsorship manager Nic Lloyd said: “Legendary Moments is one of the longest-running and most-loved sponsorship campaigns in Australian sport and it’s great to reignite the series with an inspirational character such as Michael Long, a man who has proven himself a legend both on and off the field.”

It is the first in the series created solely by sport and entertainment agency Gemba and builds on the original work by Publicis Mojo Melbourne, the agency behind the campaign’s Steve Waugh legendary moment launched in November 2013, and is the 13th ad in the series.

Gemba executive creative director Boyd Hicklin said: “Steve and Dave really strike a chord with fans, and their timeless take on Legendary Moments is still relevant in this changing media landscape.

“Full credit must go to Mojo for putting the puzzle together all those years ago, to the boys at The Pound for delivering the comedy and to Toyota for having the conviction to support a great idea for the long haul. It’s become very a powerful asset of its own.”

It is running across TV, print, digital and social media.



  • Manager – Sponsorships, Events & Promotions Nic Lloyd
  • Sponsorships Manager Mara Panizza


  • Executive Creative Director Boyd Hicklin
  • Copywriters Boyd Hicklin & Shaun Conroy
  • Art Director Kieran Adams
  • Designer Felix Jong
  • Agency Producer Selin Yaman
  • Studio Manager Samuel Khusunawi
  • Director & Head of Marketing Andrew Condon
  • Account Director Clare Stewart-Hunter
  • Account Manager Laurena Abraham

Production (TVC)

  •  Production The Pound
  • Director Dogboy
  • DoP Gary Richards
  • Executive Producer Natalie Taylor
  • Editor Gary Woodyard
  • Stills Jon Webb
  • Sound Post Final Sound

Production (Extended Content)

  • Production Gemba
  • Director Boyd Hicklin
  • DoP Adam Howden
  • DoP BTS Campbell Hynam-Smith

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