Lee Lin Chin resurfaces to front NSW government bus ads

A month after her abrupt departure from SBS, Lee Lin Chin is to be the face of a NSW government transport campaign..

Chin, who fronted SBS’ weekend news bulletins for thirty years, left the station last month but was adamant she was not retiring.

A Transport for NSW spokesperson told Mumbrella: “Lee Lin Chin will feature in a Transport for NSW advertising campaign, which aims to educate rail users about the temporary closure of the Epping to Chatswood rail line for major upgrades from 30 September for around seven months.

“Chin will promote Transport for NSW’s Station Link service – a fleet of 120 brand new, accessible, high frequency, ‘pink’ buses – that will run between Epping and Chatswood while the rail line is upgraded to Metro standards.

“As a voice of authority, Chin was chosen to help raise awareness of the significant disruption and ways for customers to mitigate it. The ads will run on social, outdoor and radio (no TV).”

Last month creative and content agency Emotive won a $1.4m contract with Transport for NSW to run a public information campaign during the closure of the railway later this year.

The Daily Telegraph reported Chin is receiving around $70,000 for her involvement in the campaign.


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