Transport for NSW is seeking a creative agency for a 12-month behaviour change campaign.
An online briefing session with interested agencies was held last week, with one participant claiming there were upwards of 80 agencies on the call.
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The request for tenders closes on 31 July.
The Government department is seeking an agency to design and deliver “a robust behaviour change program to encourage Active Transport behaviour through walking and cycling”. Campaign creative development is an optional component.
The campaign will coincide with the development of pop-up cycleways in Sydney.
In July last year, Transport for NSW appointed WPP AUNZ’s Ogilvy as the lead creative agency for its road safety portfolio with the aim of fostering behavioural change amongst NSW residents.
BMF worked with the Government body on its Sydney Metro campaign, while Emotive won a $1.4m contract to run the public information campaign in 2018 about the Station Link program.
A spokesperson for Transport for NSW said: “Transport for NSW is pleased with the level of interest in the Active Transport Behaviour Change Program.”