Travel agency APT releases first major campaign in five years
Travel agency APT has released its first major brand campaign in five years, with an an integrated campaign by Melbourne-based creative agency Town Square.
Backed to Major Lazer’s Get Free, the campaign is based around APT’s brand evolution, ‘Live Fully’, and aims to target younger baby boomers.
Coinciding with APT’s telecast sponsorship of the Australian Open on Nine, the campaign aims to target the younger end of the 55-plus demographic, and is aimed at couples and solo travellers who are still working or retired.
It will run across television, cinema, digital, print and social.
Brendan Day, creative director at Town Square said: “Live Fully is about those moments when you feel truly alive. They’re rare moments in everyday life, but they’re made possible every day with APT. The campaign captures the adventurous spirit and exciting experiences travellers can enjoy with APT.”
In December 2018, Town Square appointed Lauren Fry as account director for APT Travel Group. The agency has worked with the group, which includes APT, Captain’s Choice and Travelmarvel, for 11 years.
Credits:
Client: APT Travel Group
Chief Commercial Officer: Debra Fox
GM Marketing: Justine Lally
Agency: Town Square
Agency Director: Danielle Moeller
Creative Directors: Brendan Day and Gareth Davis
Head of Production: Anna Morris
Account Director: Carly Duckworth
Production Company: Pulse Films
Director: Matt Houghton
Producer: David French
DOP: Nick Morris
Sound: Studio: Bang Bang Studios
Music Production Company: Level Two Music
Stills Photography: Ben Perry
