Travel agency APT releases first major campaign in five years

Travel agency APT has released its first major brand campaign in five years, with an an integrated campaign by Melbourne-based creative agency Town Square.

Backed to Major Lazer’s Get Free, the campaign is based around APT’s brand evolution, ‘Live Fully’, and aims to target younger baby boomers.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.