Travel Guides hits 600,000 metro viewers, outdoing Holey Moley’s third episode on 543,000

Holey Moley’s third episode dropped to 543,000 metro viewers last night, after premiering to 983,000 and dipping to 737,000 on night two.

It lost the 7:30pm time slot to Nine’s Travel Guides, which pulled 600,000 metro viewers, but remained ahead of The Amazing Race on Ten, which picked up 447,000 for its third episode. The Beau Ryan-hosted domestic race launched on the same night as Holey Moley to 501,000 and fell to 493,000 on its second outing.

Travel Guides was down on the 641,000 viewers across the five capital cities who tuned in the night before, but up on last week’s launch to 584,000.

Holey Moley’s host, Sonia Kruger

Holey Moley topped the 16-39s and 18-49s advertising demographics (followed by The Amazing Race), but Seven News prevailed among 25-54s. The mega-mini golf format also pulled ahead nationally, jumping to 883,000 viewers across the country versus Travel Guides’ 846,000 and The Amazing Race’s 604,000.

Hard Quiz at 8pm on the ABC beat out all three commercial networks’ prime-time offerings with 622,000 metro viewers and 901,000 nationally, while The Weekly with Charlie Pickering, at 8:30pm, landed on 577,000 metro viewers to give the ABC a channel share of 14.1% and network share of 19.8%, ahead of Ten’s 11.6% and 19.6%, respectively.

Seven won the evening with a 27.8% network share, ahead of Nine’s 25.2%, and 10 Bold remained ahead of the multi-channel pack on 4.5% with a night of NCIS re-runs.

News programming once again took out the top five spots of the night: Seven News (979,000), Seven News at 6:30 (964,000), Nine News (860,000), Nine News at 6:30 (835,000), and ABC News (708,000). All five news programs reached more than a million viewers with the regions included, led by Seven News with 1.53 million.

Nine’s A Current Affair was next in line on 650,000, followed by Travel Guides.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.