Leverage Australia’s demand for domestic travel in your next prize competition
How can you leverage this demand for domestic travel for your next prize competition? According to research by Adrenaline, 34% of Australians aged 18 to 24 who entered a competition in the past 12 months ranked adventure in the top four most motivating prizes to enter.
Marketers can leverage this demand for adventure in their next prize competition or gift-with-purchase promotion to increase social engagement or grown owned audiences via sign-up or register entry mechanics.
Adventure was one of the only prizes that was equally motivating across gender and age groups, unlike apparel, technology accessories, and gift cards.
Adrenaline has a range of premium adventures across Australia that will appeal to your audience. Top Adrenaline adventure prizes include:
- Skydiving
- Helicopter Rides
- Hot Air Balloon Flights
- Drive a Classic V8 or Gen3
69% of Australians said they would view a brand less favourably if they offered their own product as a prize
Selecting a prize that is relevant to your audience and cuts through is critical. Do this by offering a prize that is unique and different to what your competitors offer. This will reduce repetition and increase engagement.
Stay relevant with prizes that align with a season or cultural moment occurring. For example, before the Gold Coast open, offer a surfing adventure, before the Australian International Airshow offer an aerobatics adventure or before the Formula One Grand Prix offer an F1 driving experience.
With an Adrenaline Gift Card, you can offer prizes that align with each moment and stay culturally relevant.
How to implement an effective adventure prize competition?
Running an engaging prize competition with Adrenaline is easy. Contact the Adrenaline B2B team to access the entire range of Adrenaline adventures. Organise flexible delivery, and access supporting marketing assets.