Tribal DDB creates bandanna art app ‘world first’ for cancer charity
Digital marketing agency Tribal DDB Melbourne has today launched an iPhone and iPad app for cancer charity CanTeen – which it says is a world first.
The app, called bandanna art, is a tie-in to the annual National Bandanna Day, where bandannas are sold to raise funds and awareness for young people living with cancer. Users can create their own personalised bandanna, have it printed and then delivered.
A brilliant idea – well done
Just a small correction – this is not the inaugural National Bandanna Day. It has been held annually since 1994. But a great story about a great idea.