Triumph claims Australian Facebook first with ‘buddy up’ campaign
Brisbane agency BCM is claiming an Australian first by pairing up women for a keep-fit regime on Facebook for sports bra brand Triumph Triaction.
The Facebook page will serve as a match-making service for women looking for a fitness buddy in their area.
Search marketing and an e-newsletter are being used to drive traffic to the page.
“Women like to train in a group or with friends, it’s more enjoyable, provides motivation and makes women feel safe,” said Alana Jones, marketing manager for Triumph Australia.
“Buddy Up is a fun and unique activity – similar to a form of computer dating. Women will love seeing who has been generated as a suitable fitness friend,” she added.
Good, simple idea. Hope it works.
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I don’t think it will work, but hopefully I’m wrong. I personally would rather buddy-up with an actual friend, than someone I don’t know and may feel uncomfortable around.
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Great idea. They need this for Tennis partners!
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