True influence is more than having your social for sale: The Fordham Company’s Nick Fordham
The Fordham Company’s Nick Fordham speaks to Mumbrella about the true meaning of influence, pivoting during the pandemic, and why fewer cocktail parties isn’t necessarily the worst thing in the world for a business built on connecting with people.
As the man who manages Australia’s biggest celebrities, Nick Fordham knows a thing or two about the true meaning of the word ‘influence’. As the chief executive of The Fordham Company, Fordham has spent decades working with a raft of media talent and sports stars, including the likes of Lisa Wilkinson, Sylvia Jeffreys, Mark Bouris to Craig Bellamy and Tyler Wright, and his very own brother Ben Fordham.
“I manage a lot of ‘influencers’,” Fordham told Mumbrella, “but it doesn’t mean their social media is for sale. I manage people who are already influential, talented and at the top of their game.”
When it comes to the influencer industry at large, Fordham’s stance is clear: “You can’t just be famous because you’ve got a social media account. Brands these days are smarter than they were in the early days of social. Today, they want a return on their investment.”
Nick Fordham, chief executive of The Fordham Company, has spent decades working with a raft of talent
The Fordham Company’s reputation has been built on its deep experience in the business, its sharp ability to be ahead of industry trends, its enviable access to influential decision-makers and the glowing respect it has earned in a razor-sharp competitive environment.
The Fordham Company is not only recognised for its management aplomb – it has also been retained by some of the world’s most recognisable companies and brands as strategic partners.
