Tuesdata: How the social giants stack up

Welcome to Tuesdata, where we pick apart the most interesting data in the media and marketing industry. 

How do some of the biggest social media brands stack up in Australia? Facebook, YouTube, Twitter, TikTok, Instagram? 

The information is lying around cyberspace, sometimes in plain sight. Today I’ll piece together some of the most important parts to give you a better idea of how they stack up in terms of users, advertising revenue, reach and more. 

Some of the figures are certified numbers direct from the business, others are a best guess based on applying ratios from other examples.