Tuesdata: How the social media platforms rose and fell over the last 12 months

Welcome to the first edition of Tuesdata for 2023. The full post is for Unmade’s paying members.

Today’s dataset, supplied to Unmade by Sensor Tower, explores download numbers for all the major social media platforms. We wrap up the data for all of 2022, and also offer an additional update on the share of downloads in January 2023.

Key trends:

• BeReal appears to have peaked, while TikTok is demonstrating greater staying power;