Tuesdata: November’s top spending TV campaigns in the Christmas countdown
Welcome to Tuesdata – Unmade’s data-led analysis of the numbers driving the media and marketing industry.
Today we examine the biggest spending TV advertisers in the all-important build up to Christmas.
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Are these ads only on free to air? I ask because I haven’t seen a lot of these ads in my regular TV watching. I wonder how they justify value when the competition doesn’t have ads (for now). I also wonder what kinds of products/companies will choose to advertise on Netflix and Disney.