Tuesdata: Who won the cold and flu pharma battle

Welcome to Tuesdata, where we pick apart the most interesting data in the media and marketing industry. 

Happy middle of winter. We’re well beyond the winter solstice now and past the middle of July, which means that we are over the winter hump. It also means we’re still in prime cold and flu (and Covid) season. 

It’s an apt topic personally. My colleague Tim Burrowes hosted the Start the Week podcast solo yesterday as I was significantly under the weather with what I believe is a strong cold, having registered multiple negative RAT tests.

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