TV1 appoints The Hallway

Sydney creative agency The Hallway has won the account for TV1.

The announcement:

Following a competitive pitch, TV1 General Entertainment Partnership has appointed independent advertising agency The Hallway to review their digital revenue model across their subscription television channel brands, TV1 and SF.

The Hallway will undertake a rigorous strategic and business consultancy project in order to investigate and identify new digital income streams for both brands.

Peter Hudson, CEO of TV1 and SF, said: “It’s a dynamic time for subscription television channels, so we need to be strategic in identifying potential digital revenue streams outside of the box. Therefore, we need an agency partner that has both the business and creative intelligence to work with us. The Hallway’s strategic and business approach to our digital challenge is a perfect fit.”

Jules Hall, managing partner at The Hallway, added: “We’re excited to be appointed by TV1 to review their digital revenue drivers and help them further build the brand presence of two leading content properties in Australia.”

TV1 and SF channels are available on Foxtel. The TV1 General Entertainment Partnership is jointly owned by Sony Pictures Television, CBS Studios International and NBC Universal.

Source: The Hallway press release


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