Dr Mumbo

Twitter newspaper subversion

Dr Mumbo loves watching newspapers get to grips with Twitter.  

telegraph-twitterTake, for instance, the UK’s Daily Telegraph, which set up a feed so that any mention of the phrase “Budget 2009” would appear on the newspaper’s homepage.

Which led to it carrying excellent comments like “big shitty balls” and “The Telegraph is the worst newspaper in the UK. I wouldn’t wipe my arse with it.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.