UM retains Coca-Cola media account after agency review

IPG Mediabrands’ media agency UM has retained Coca-Cola South Pacific’s account after an agency review.

The account, estimated to be worth around $20m, covers Coca-Cola’s operations across Australia, New Zealand and Oceania.

UM won the account from Ikon in 2014 and retaining the account is the latest success for the media agency which won the $175m Australian government master account from Dentsu X last year, picked up Lion Beer’s Heineken Brands, and retained the K-Mart account in another competitive pitch.