UM Australia wins ING’s national media portfolio

UM Australia has retained ING Direct’s national media account after a review process that started in March this year.

The win is the first for new CEO Fiona Johnston who returned to the media agency this week after two-and-a-half years with executive consultancy Wild and Safe.

“I could not be more proud of the UM pitch team”: UM Australia CEO Fiona Johnston

“We are immensely proud to be awarded this business from such a respected client,” said Johnston.

“I could not be more proud of the UM pitch team who have worked so hard and intelligently in helping ING work towards a clear vision for its media and customer engagement.”

The agency was first awarded ING’s media duties in 2012 and the review this year involved a full appraisal of the bank’s plans for its national media portfolio.

“This was a hard-fought win and not just a retention. We won through passion, dedication and smart thinking,” said Johnston.

UM’s group director Rhonda So will lead the agency’s ING account.


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