UM wins Zuji
Media agency UM has won online travel brand Zuji.
The announcement:
November 9, 2010: Asia Pacific online travel agency ZUJI has appointed UM Sydney in preparation for the brand’s 2011 activities.
ZUJI aggregates travel opportunities from more than 400 airlines, 60,000 hotels, thousands of car hire companies, activities locations, attractions and travel insurance companies to provide travelers with complete online travel packages. As well as Australia ZUJI operates sites in New Zealand, Hong Kong, India, and Singapore and is ultimately owned by Travelocity, one of the world’s largest travel companies.
“This is a highly dynamic industry that is accelerating with online capabilities that are highly user friendly to our customers,” said James Gaskell, managing director of ZUJI Australia. “UM has an impressive track record and skill sets in building online brands in all forms of media. They are a great fit for the ambitions we have for the ZUJI business.”
Travis Johnson, managing director of UM Sydney, said: “ZUJI is a very distinct brand with huge opportunities. We are developing a fully integrated approach to 2011 and looking for new opportunities to make ZUJI a much more sought after and influential brand in this sector.”
Source: UM press release
