Under Armour partners with Canberra Raiders in first NRL club collaboration
Under Armour has announced a five-year partnership with the 2025 NRL Minor Premiers, the Canberra Raiders, becoming the exclusive high-performance apparel partner for the club’s men’s and women’s programs.
The announcement:
Leading global athletic performance brand and Sports House, Under Armour, is proud to announce a team partnership with the 2025 NRL Minor Premiers, the Canberra Raiders – marking the brand’s first official collaboration with an NRL club.
The five-year partnership will see Under Armour become the exclusive high-performance apparel partner of the Raiders’ men’s and women’s programs, covering all official on-field, training and headwear apparel.
The partnership is made possible through Under Armour’s joint venture with ISC Sport, which has enjoyed one of the NRL’s longest-standing partnerships with the Raiders. Together, they will combine Under Armour’s global brand strength, driven by innovation, with ISC’s local operational expertise and speed to market, to deliver high-quality on-field and training apparel for the Canberra Raiders.
From the 2026 NRL season onwards, the Under Armour logo will feature on the shoulders, shorts and socks of the Raiders’ playing kits. The partnership will also deliver a range of marketing, content and fan engagement opportunities across the club’s passionate fan base.
“Partnering with a club of the Raiders’ calibre – fresh from securing the 2025 NRL Minor Premiership and with its proud history, loyal following and deep community roots – is an exciting milestone for Under Armour as we continue to grow our presence across Australian sport,” said Fernando Reani, head of sales South APAC, country manager Australia. “As our first NRL club partnership, this collaboration with the mighty green machine perfectly embodies our mission, inspiring athletes with performance solutions they can’t live without.”
Canberra Raiders CEO Don Furner said the partnership represented an exciting new chapter for the club’s on-field and off-field evolution: “We’re thrilled to welcome Under Armour to the Raiders family. Under Armour is synonymous with performance, innovation and excellence – values that align perfectly with our club’s approach both on the field and in the community. Together with ISC, we look forward to taking our high-performance and merchandise program to the next level.”
Raiders head coach Ricky Stuart added: “The Raiders have always prided ourselves on being a hardworking and united club, and we’re excited to have a partner like Under Armour supporting our players with world-class gear that helps them perform at their peak. The team can’t wait to pull on the new kit for the 2026 season.”
ISC Sport CEO and managing director Jason Schulman said the partnership is a testament to the strong alignment and shared vision between all three organisations. “Our long-standing partnership with the Raiders has always been built on trust, collaboration and shared values. Bringing Under Armour into this next chapter allows us to combine global performance expertise with ISC’s local delivery capabilities to give the Raiders’ athletes, staff and fans the best in the market.”
The partnership further cements Under Armour’s growing footprint in Australian sport, building on its recent investment in ISC Sport and expanding its reach across team sports nationwide.
The Canberra Raiders Under Armour range will go on sale at raidersshop.com.au and underarmour.com.au from Monday, 3 November 2025.
Source: Speak Communications
