United Australia Party tops digital ad spend for January 2022

Pathmatics has released data for the top advertisers in terms of digital spend for 1 January to 31 January 2022, with Clive Palmer’s United Australia Party topping the list with $5.046 million.

Also in the top five were Foxtel ($4.860 million), Shopify ($4.033 million), Uber Technologies ($3.778 million) and Menulog ($3.501 million).

Pathmatics regional director Australia and New Zealand Eugene Du Plessis said: “Australia kicked off the year with the ongoing effects of the worst COVID spike the country has seen to date. With many Australians having to self isolate, it’s no surprise we’ve seen significant digital advertising spend from streaming platforms such as Foxtel’s Binge, online delivery services including Uber and Amazon and takeaway services such as Menulog in January.

“With the Federal elections fast approaching, The United Australia Party took the top spot for January with Clive Palmer’s campaign to put a stop to vaccine mandates. It’ll be interesting to see how other political parties ad spend compares as we edge closer to the highly anticipated event. The NSW Government also continued to spend big with its ongoing COVID campaign, reminding consumers to remain COVID safe with QR check ins and how to get their hands on rapid antigen tests.

“As we near the end of the Omicron wave and hopefully head towards some form of normality, Pathmatics will continue to lift the lid on where Aussie brands are putting their ad dollars as new brands emerge into market and legacy brands adapt their strategies to coincide with consumer behaviour.”


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