United Australia Party tops digital ad spend for January 2022

February 8, 2022 10:00

Pathmatics has released data for the top advertisers in terms of digital spend for 1 January to 31 January 2022, with Clive Palmer’s United Australia Party topping the list with $5.046 million.

Also in the top five were Foxtel ($4.860 million), Shopify ($4.033 million), Uber Technologies ($3.778 million) and Menulog ($3.501 million).

Pathmatics regional director Australia and New Zealand Eugene Du Plessis said: “Australia kicked off the year with the ongoing effects of the worst COVID spike the country has seen to date. With many Australians having to self isolate, it’s no surprise we’ve seen significant digital advertising spend from streaming platforms such as Foxtel’s Binge, online delivery services including Uber and Amazon and takeaway services such as Menulog in January.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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