Universal McCann Sydney appointed by UTS:Insearch

Universal McCann Sydney has been appointed by UTS:Insearch, a pathway provider of academic programs, to develop a wide-ranging media communications strategy.

The announcement:

October 17, 2011: UM Sydney has been appointed by UTS:INSEARCH to develop and implement a wide-ranging media communications strategy.

UTS:INSEARCH is a premium pathway provider of academic programs for local and international students, enabling them to get into degree programs at the University of Technology Sydney. Many diplomas offer students second year entry into a UTS degree.

UTS:INSEARCH currently caters for around 4,500 students. Their Sydney campus and head office is in the CBD, with programs also offered in China  and Vietnam.  UM Sydney will be tasked with supporting the objective of expanding the brand awareness of UTS:INSEARCH  and what they offer, with the aim of increasing the number of students studying English and academic pathway programs here and abroad. UTS:INSEARCH also has plans in place to extend their offshore operations to meet the increasing need for education in the Asia-Pacific region.

“The UTS:INSEARCH brief is highly specialised given the diverse base of local and international students.  We’re excited to get the opportunity to work with them on this brilliant initiative,” said Mat Baxter, CEO of UM Australia.

UM recently launched its Big Boutique positioning with the promise of cross-functional teams built around individual clients needs. As part of this repositioning UM is announcing a raft of additional hires with a particular focus on bolstering its strategic resources.  This product transformation is being spearheaded by Baxter and his newly appointed Chief Strategy Officer, Stefan Burford.

“I’m particularly pleased that the broad ranging scope of this assignment enables us to demonstrate our increasing abilities in brand strategy, digital CRM and community management,” said Baxter.  “This win reinforces how compelling clients are finding our Big Boutique offering,” he said.

“UM clearly understands our opportunities. Their approach to building a team around our specific needs was impressive and we are looking forward to working with them” said Helen Kealy, marketing manager of UTS:INSEARCH.

Source: RMG Coms press release


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