University marketing courses aren’t preparing students with data skills warns Adobe boss

October 29, 2015 12:02

Robson

Marketing degrees at many Australian universities are failing to keep pace with industry demands around the areas of data, analytics and insight, Adobe’s APAC head has warned.

Australian-born Paul Robson, Asia Pacific president of the technology company, said universities need to shift their focus from the four Ps of marketing (price, product, promotion, and place) to keep pace with needs of the local market if Australia is to compete globally.

“We have we have academic institutions asking us to help them build curriculum for marketing courses in data,” Robson told Mumbrella, noting Adobe is currently working with Swinburne. “Even the educators aren’t there yet but the industry is saying we need these skills in the marketplace.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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