University of Wollongong appoints The Brand Shop
The University of Wollongong has drafted the The Brand Shop to handle its creative and strategy.
The announcement:
The Brand Shop wins University of Wollongong The Brand Shop has won the strategic and creative pitch for the University of Wollongong, being selected in preference to other agencies including Naked and EuroRSCG.
Over the next 3 years, The Brand Shop and the University of Wollongong will be working in tandem to create a positioning and campaigns that attract students to the university through a variety of channels. “All the agencies pitching were very impressive,” remarks Emily Christofides, National Marketing Manager at University of Wollongong.
“At the end of the day, we felt that the team at The Brand Shop was the best fit for our needs, and The Brand Shop’s track record of creative that stands out for the right reasons impressed us.” “We are fast becoming specialists at creating advertising in markets where there is perceived product parity. Great opportunity. Great client,” states Peter Bray, General Manager and Director of Digital at The Brand Shop.
Source: The Brand Shop press release
