Urban retains The Galeries following pitch

The Galeries, a shopping centre in Sydney, has appointed Urban as their retained creative agency following a five-way pitch.

The announcement:

After a five-way pitch, Sydney’s cultural and lifestyle retail destination The Galeries has appointed URBAN as their retained creative agency. The two-year contract will see URBAN charged with strategy, creative and experiential responsibilities for the Ipoh-owned shopping centre.

“URBAN demonstrated a strong understanding of our core customer and we believe they will be a great cultural fit for The Galeries”, said Group Marketing Manager of Ipoh, Taryn McGurk. “Their passion for creativity and digital innovation are well aligned to our unique positioning and retail mix of urban brands”.

Co-founder and CEO of URBAN, Gavin McDonough said, “The Galeries has provided us a fantastic opportunity to bring our entire proposition to the table, from trend forecasting and edgy ideas to innovative in-mall experiences. In The Galeries we have a partner who ‘gets us’ and who we know we will deliver great results for.”

URBAN begins working on the account immediately with their first tasks including a major centre activation and brand campaign.

Source: Urban media release


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