F.Y.I.

Ursa create new campaign for Vision Australia

Advertising agency Ursa has created a new campaign for Vision Australia,  highlighting the challenges blind people have to face.

The campaign features ‘Max’ the talking seeing-eye dog, who gives a tour of the services Vision Australia has to offer.

Ursa’s ECD Denis Mamo said “Labradors attract a lot of attention in this category, yet we wanted to make the clients and employees of Vision Australia the heroes by recognizing the great work they do every day. So who better than a Seeing Eye Dog like Max to introduce us to the amazing people and services available?”.

The 15 and 30 sec TVC’s will also be supported by print and digital.

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