Usher exclusive fails to give Hey Hey major boost, but attracts some younger viewers

Nine’s Hey Hey It’s Saturday managed only a marginal rise in ratings compared to last week despite a much promoted exclusive performance by R’n’B star Usher, while Seven’s war epic last night slipped below one million.  

Ten’s Masterchef was the unsurprising winner in overall audiences with 1.685m, while in terms of channel share Nine was able to hang onto the top spot, according to preliminary overnight OzTam data for the main metro markets.

Hey Hey It’s Saturday saw a slight rise from 1.034m last week to 1.101m. However, it slipped from second last week to fourth last night among 25-54 year old viewers.

In this demographic the ABC’s Spicks and Specks faired better, coming in second to Masterchef.

But among 18-49s, Hey Hey improved its fifth placing last week to fourth this week. And among 16-39s it rose from ninth last week to fourth.

Meanwhile, the first episode of The Pacific in the 8:30pm time slot fell from 1.061m last week to 983,000, while the second episode directly following saw 810,000 tune in. This again was a fall from last week’s 956,000.

Wednesday’s most-watched shows:

  1. Masterchef Ten 1.695m
  2. Seven News Seven 1.469m
  3. Today Tonight Seven 1.418m
  4. Nine News Nine 1.282m
  5. A Current Affair Nine 1.268m
  6. Spicks and Specks ABC 1.164m
  7. Two and a Half Men Nine 1.125m
  8. Hey Hey It’s Saturday Nine 1.101m
  9. Home and Away Seven 1.089m
  10. Lie to Me Ten 1.040m
  11. The Pacific – Episode 1 Seven 0.983
  12. ABC News ABC 0.966
  13. Ten News Ten 0.958
  14. Dog Squad Seven 0.952
  15. Who Do You Think You Are? Nine 0.939

Wednesday’s channel share:

  • Nine: 25.7%
  • Seven: 24.8%
  • Ten: 23.4%
  • ABC1: 13.5%
  • SBS1: 4.0%
  • GO!: 2.5%
  • 7TWO 2.4%
  • ABC2: 1.9%
  • One: 1.0%
  • ABC3: 0.4%

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