Usman Khawaja features in Prime Video’s cricket World Cup campaign

Australian cricket superstar Usman Khawaja is at the centre of Prime Video’s latest campaign via Leo Burnett.

As the new home of ICC World Cup Cricket in Australia, the campaign coincides with the ICC Men’s T20 World Cup, which is live from June 2-30. 

The creative dramatises the way cricket fever can take hold of a nation, spreading excitement – game by game, fan by fan until everyone gets caught up in the event. The film follows Khawaja as he realises the ‘cricket fever’ has taken hold of his own street.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.