V Energy is the latest brand to throw its support behind the Sydney Gay and Lesbian Mardi Gras, celebrating its third consecutive year of being in partnership with the event with a limited edition rainbow can for the festival.
Durex announced it had signed on as a major sponsor in December last year, with Airbnb signing on as a major sponsor earlier this month and changing its ‘Belo’ logo to the rainbow colours as part of the deal.
The brand mocked up the can last year for 2014 and following positive feedback V Energy has produced the can for this year’s festival which will be given out at Fair Day, Harbour Party and to participants of the Mardi Gras Parade.
Marketing manager of V Energy Craig Harkness said: “At V Energy we’re proud to continue our sponsorship this year, and with these celebratory cans, we hope to help parade goers get their party started.”
V is promoting the partnership and the limited edition can with a media campaign across gay and lesbian press and websites through Pink Media Group using the slogan ‘Out since ’99’ to show their long-standing support for the LGBTIQ community.