Val Morgan opens strategy unit in Melbourne
Cinema ad network Val Morgan has opened strategy unit Brandfit in Melbourne, and hired Vizeum business director Jonny MacKay to run it.
MacKay recently led the BMW pitch for Vizeum, an account the agency retained. He has also worked as account director at OMD in the UK and Australia across.
“The Brandfit Strategy team has been hugely successful in helping driving Val Morgan forward over the last 18 months. The number of integrated responses and campaigns we are delivering continues to increase and as result we have been able to expand the team to include a fulltime head count in Melbourne,” said Brandfit strategy director Cally Scivetti.
MacKay said: “I’m hugely excited about joining Val Morgan – establishing the Brandfit strategy unit in the Melbourne market is a challenge I’m really relishing. I look forward to using my experience to collaborate with agency planners and strategists to deliver tailored integrated solutions across the whole of the Val Morgan Media Group.”