Val Morgan Outdoor launches extensive DOOH campaign for My Dog

Val Morgan Outdoor has developed an extensive digital out-of-home campaign for Mars Petcare brand My Dog. The campaign has a social media push and sees shopping centres featuring a different local dog each week.

The announcement:

As part of the My Dog, My… consumer promotion, Mars Petcare brand My Dog has launched an extensive digital out of home campaign with Val Morgan Outdoor involving 400 unique content pieces running across 100 shopping centres nationally.

Using creative tailored to each individual shopping centre, the highly localized digital out of home campaign is one of the largest of its kind ever undertaken, showcasing the flexibility and targeting capabilities of Val Morgan Outdoor’s digital out of home network.