VB and ApolloNation scoop Grand Prix at POPAI ANZ
VB and its agency ApolloNation took home the Tom Harris best of the best Grand Prix at the POPAI marketing at retail awards.
The announcement:
POPAI ANZ announced the winners of the 2014 marketing at retail awards Wednesday night. VB and its agency ApolloNation took home the Tom Harris best of the best Grand Prix, amongst tough competition, across all categories and channels. The VB Scoreboard Wins the Ashes campaign also took home the overall Path to Purchase category and two Gold Indians for best Retail sales promotion and the Path to Purchase Experience segments.
“Congratulations to all our winners, especially ApolloNation as this year was the toughest ever with so many great campaigns showing creativity, innovation and design. Shopper marketing is moving so fast, it’s rewarding to see so many case studies through our awards” states Darren Pinks, POPAI Managing Director.
In addition to the Grand Prix and Path to Purchase category POPAI recognized the best overall achievement in each categories and awarded Gold, Silver and Bronze Indians for specific channels and elements of Shopper and Retail Marketing.
The additional overall Category winners were-
TRO Australia on behalf of Telstra took home the best of In Store Craft category for their Telstra 2013 Interactive Christmas Windows,
Active Display Group on behalf of Walt Disney Studios won the best of Retail Marketing- Temporary Display for Frozen Snow Blower standee and tower
Id8 Studio on behalf of Microsoft Australia won the overall Retail Marketing- Permanent display category for the Microsoft Windows Reinvention campaign.
“the POPAI Gold, Silver and Bronze Indians are becoming the benchmark of quality work across the industry” says Mr.Pinks, “as the marketing discipline continues to evolve and retail marketing becomes increasingly important. It’s good to see so many integrated campaigns addressing brand and retailer objectives to deliver for shoppers.”
Source: POPAI press release
