VCCP picks up Fitness First creative

Fitness First has appointed creative agency VCCP as its lead brand and strategic agency, replacing the incumbent MercerBell, Mumbrella can reveal.

VCCP managing director Peter Grenfell confirmed the appointment, saying: “Fitness First is a business that has made a huge investment and transition over the last 18 months to re-invent both their brand and, as importantly, their customer experience. So it’s a great time to be working together to share their story.”

Fitness First rebranded in January last year as it aimed at addressing a reputation of being “Finance First”.

The appointment follows on from The Works creative partner Mark Harricks moving across to the agency to take up a ECD role last month.

In December VCCP picked up the ING Direct account, as the UK-founded shop looks to build on its client roster which includes Comparethemarket.com.au, Appliances Online, McDonald’s People Brand and Ancestry.com.au

Miranda Ward

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Linkedin

topics digital fitness Fitness First gym MercerBell rebrand VCCP

Share Tweet Share

Comments: 4

Bray 23 Mar 15

Didn’t realise VCCP was a digital agency?

User ID not verified.

Susie Bayes 23 Mar 15

Impressive work, Pete & VCCP – you’re on an impressive roll!

User ID not verified.

Alex 23 Mar 15

Big Congrats. On a roll Peter and Co.

User ID not verified.

Thomas 23 Mar 15

Congrats Pete.

Great stuff for VCCP Aus and ypourself

User ID not verified.

---