VCCP picks up Fitness First creative

fitness_first_cardsFitness First has appointed creative agency VCCP as its lead brand and strategic agency, replacing the incumbent MercerBell, Mumbrella can reveal.

VCCP managing director Peter Grenfell confirmed the appointment, saying: “Fitness First is a business that has made a huge investment and transition over the last 18 months to re-invent both their brand and, as importantly, their customer experience. So it’s a great time to be working together to share their story.”

Fitness First rebranded in January last year as it aimed at addressing a reputation of being “Finance First”.

The appointment follows on from The Works creative partner Mark Harricks moving across to the agency to take up a ECD role last month.

In December VCCP picked up the ING Direct account, as the UK-founded shop looks to build on its client roster which includes, Appliances Online, McDonald’s People Brand and

Miranda Ward


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