What does Australia taste like? Is it an ice cold VB? A lukewarm meat pie bought from a 7/11 on the way home from an AFL game? Or is it a pub schnitty, drowning in gravy?
According to iconic Aussie spread Vegemite, one thing is for sure – Australia doesn’t taste soft, gentle or polite.
In a bold PR move, Unilever’s Marmite decided the Ashes was the best opportunity to try and convert Aussie cricket fans to the rival yeast extract spread. The ‘Marmy Army’ will be on deck at the cricket for the next six weeks, handing out jars of the brown stuff with the aim of turning a few tastebuds.
However, Vegemite, with the help of Thinkerbell, has swung back with a full-page ad in UK tabloid The Mirror.
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Vegemite’s salty response (click to enlarge)
Vegemite spokesperson Matt Gray said: “It’s not often we get brought into such a large scale international conflict. However, we found Marmite’s behaviour to be a little untoward. It’s just not cricket to give away Marmite at the cricket.
“We just want to set the record straight that Australians will always prefer Vegemite as Vegemite actually tastes like Australia. The English are welcome to their mild Marmite, it probably suits their sensitive palates a little more.”
Howzat?