Vegemite vote 2.0 gets underway
Vegemite has launched its second attempt at voting on the new name for its snack after public derision led to the ditching of iSnack 2.0.
Vegemite owner Kraft gives users six options:
- VEGEMITE CHEESYBITE
- VEGEMITE CREAMYMATE
- VEGEMITE SMOOTH
- VEGEMITE SNACKMATE
- VEGEMITE VEGEMATE
- VEGEMITE VEGEMILD
- I WOULDN’T PICK ANY OF THESE NAMES
Details have just been published on the Vegemite website. Voting begins at 5pm AEST.
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Vegemate sounds a bit rude.
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Creamymate? Really? I can see now why they went with iSnack 2.0…
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Vagi-mite may open it up to a new audience. So to speak.
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VEGEMITE SMOOTH & VEGEMITE VEGEMILD sound like Cigarette brands, VEGEMATE & CREAMYMATE sound like euphamisms …
nice work Kraft .. keep screwing that pooch, it’s hilariously entertaining
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Still think the best one came from The 7pm Project:- Yamumite…why can’t I vote for that?
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Whats thier obcession with “mate”.
3 out of 6 options? Gimme a break.
Suddenly, iSnack doesnt seem so bad.
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Why not just keep it as Vegimite? Was it broken to start with? If not DON’T TRY TO FIX IT xxx
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Tim, you’re right – they all suck. Truely, is this the best (as in better than good-better-best) they can do? Thanks for the Friday arvo laugh!
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Bugger, I meant truly…
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oh, they didn’t include ‘2ritemite’, I quite liked it as a name.
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Why not “Vegemite with Cream Cheese”
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“i mite not snack” with any of those hideous names.
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‘Bob’ is a nice name, but it isn’t on the list.
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It seemed to be selling pretty well without a name. The six choices aren’t strong. Is this a comment on our collective creativity – from Vegemite to iSnack2.0?
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Vege-maybe not
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r.i.p iSnack 2.0 your stardom was short but bright
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CreamyMate sounds like a homo-erotic dating site.
Here’s some other suggestions:
Bonzamite
CobbaSpread
Faircrackofthewhipmite
DinkumSpread
PooPaste
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P.S. My guess is that the ‘mate’ obsession (3 from 6 ideas) is from the lazy product insight of two mates in the cupboard – vegemite and cream cheese – getting together. Yawn.
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old school – vegemite
new school – vegecan
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MAAAAAAAATE! Geez they’re blokey at Kraft aren’t they…
I am looking forward to seeing this buried on the highest shelf at my local supermarket by the end of the year…
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Wow what a boring selection of names. Not one on the list that would offend ANYONE… once bitten, twice shy i guess..
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Where is the creative team behind this so that they can receive a bitch slap? This is horrible.
VEGEMITE CHEESYBITE – So now it’s a baked product?? What the??
VEGEMITE CREAMYMATE – Am I making friends with my food that I am eating?
VEGEMITE SMOOTH – Absolutely NO connection to the product. Did someone pick up a peanut butter jar and say “yep that’ll do – pop that one into the mix”
VEGEMITE SNACKMATE – “Lets just remove the i from the old name and add a mate next to it so that it sounds really Aussie! Yeah I like that one!”
VEGEMITE VEGEMATE – “Lets just take the word vegemite, duplicate it 2 times and change mite to mate!! Yeeeah! Too easy”.
VEGEMITE VEGEMILD – Ohh… is this now some type of chilli sauce?
LAME. Jury still out on the whole thing.
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VEGEMITE CHEESYWILL
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We should all choose “I don’t like any of those options” and see where that gets ’em.
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Or this name….
Vegemite fucked by a US parent company who without any understanding as to the product’s heritage or consumers demanded new product development and brand ‘engagement’, neither of which anyone who buys the bloody thing wanted-mate
….but we’re gunna need a bigger jar!
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Is that all JWT, with blistering input from Kraft, could come up with overnight?
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@OliYoung “VEGEMITE SMOOTH & VEGEMITE VEGEMILD sound like Cigarette brands”
Well, they are owned by Philip Morris, the makers of Marlboro.
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Vege-Mightier. It’s the only name that makes sense.
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@OliYoung maybe they should release a Vege-Menthol variant?
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Voldermite
‘The product that cannot be named’
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I just picked “I wouldn’t choose any of those names”, hopefully that wins. They’d have to use very small print on the tiny sized jars if it does.
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Voldermiteeeeeeeeeeeeeeeeeeeeeeeeeeeeee
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i like the idea of a pack that cannot be named.
has there ever been an unnamed product before?
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Personally I’m going for “Vegemate” 🙂
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I don’t like any of your suggestions. Why try to to complicate matters by choosing silly names?
I think somthing very simple such as VEGEMITE EXTRA or VEGEMITE PLUS is all it needed or even VEGEMITE CHEESE EXTRA or VEGEMITE CHEESE PLUS if you want to include the cheese addition.
Stop trying to be cute – it doesn’t wash with Australians!
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I’m all up for creamymate. Sounds like something you end up with after Mardi Gras. Imagine asking a mate if they’d like you to spread some creamymate on their sao?
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Based on the innovation findings here & not personal preference I will go with SMOOTH.
http://twitpic.com/jowth
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Creamymate ??? You may as just as well call it SMEGMITE arghhhhh (think about it).
I reckon they should just call it SMITE. After all my dictionary meaning shows: to impress favorably; charm; enamor.
If it only lives up to that description it’d be OK.
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I reckon Krafty Cheesy-Stunt would be most accurate
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Ps. careful how you say it.
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Vegimate..A great name Cobber.
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Vegemate…..Yummmmm!
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VeguHATE….okay, okay, VegeMATE
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Hmmm…. Now talk about being creative! (Or not!)
* VEGEMITE CHEESYBITE – This just sounds rather lame.
* VEGEMITE CREAMYMATE – Nice one. Very funny, Kraft.
* VEGEMITE SMOOTH – Probably the best one out of the bunch.
* VEGEMITE SNACKMATE – As opposed to the original Vegemite substituting a full meal?
* VEGEMITE VEGEMATE – This just sounds wrong.
* VEGEMITE VEGEMILD – Wrong again.
Smells like a bit of a publicity stunt to me. Either that, or its a great accidental ‘project’ to revamp, restore and revitalise a once stale Aussie brand – into a now one, of the most talked about brand names in Australian history. Like I said before, nice one, Kraft!
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What about iSnack 3.0
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VEGESMEG
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How about
VEGILITE?
VEGIMITE LITE?
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I don’t think they have any great stand out idea.
It should be.
mite B vegi
After all you get vitiam B by eating it, it is a 1st cousin to vegimite.
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How about ‘Your-mum-mite’
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‘Vegepun’ – Vegemites cheesy cousin.
Hey, at least iSnack was talked about!
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Vegechomp
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Vegebite
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Boo to all of them. How about iSnack 2.0?
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Vegemite Mix. Or remix.
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If this is the best the Australian public can come up with, please, PLEASE hire consultants next time – that way at least we can poke fun at them.
The only credible suggestion is Cheesybites. The other options invoke images of cigarettes or lube. Snackmate is about as useful as iSnack.
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why cheesybites? pizza hut already got that one.
cheesymite would be a much better idea.
or just vegemite: cream cheese flavour.
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