Vice explores cities, dating and love in content series with Babbel

Vice and language learning application Babbel are exploring how language contributes to travel experiences in its new video series, Date The World.

The two videos – created by agency Do –  will air online as well as on SBS Viceland explore Paris and Mexico City through the eyes of locals while tackling themes such as dating, culture and love.

Series host Izzy Hellyer with ‘Alberto’ in Mexico

The series aims to look what the link between travel and language learning. It is the first time Babbel has created a brand campaign for the Australian market.

In the first video, series host Izzy Hellyer meets with Mexico City local Alberto. He takes her around the city, introduces her to couples who inspire him and offers tips on how to stay in love over the long term.

The second video, set in Paris, France, is yet to launch.

Katharina Coleman, country manager for international growth at Babbel, said she was incredibly happy with the campaign result.

“We want to make work that resonates with Australian consumers, that pushes our brand values and that shows how language is the key to a better and deeper connection with the world. The Date The World campaign with VICE and DO does all of that, and more,” Coleman added.

Tom Ormes, creative director at Do said the series shows how language can open up new doors and experiences.

“For us, the partnership with VICE was a no brainer, their audience and content style was a great fit for what we were trying to achieve,” Ormes said.

“We worked with them to develop the idea and sent an Aussie host to the other side of the globe to learn the language of love.”

Cain Collins, Vice Media brand partnerships director, said meeting people is a major part of a ‘local’ travelling experience.

“That obviously includes dating,” Collins said.

“Babbel is a great tool for people to overcome the language barrier, so we’re excited to be working with the brand and DO on entertaining content that might help our audience unlock different cultures, have a better trip, and maybe even find some romance on the road.”


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