Dr Mumbo

VB – finally V for Victory

It took eight years but finally Victoria Bitter, sponsor of the NSW Blues, has been able to use its Victory Bitter pun and publish a tactical ad celebrating the victory of NSW in NRL’s State of Origin.

In a full page ad in today’s Daily Telegraph, the brand celebrates a “job done”, with the brand even changing the colour of its label to blue to honour the NSW VB Blues’ win.

State of Origin Victoria Bitter

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