Dr Mumbo

VB – finally V for Victory

It took eight years but finally Victoria Bitter, sponsor of the NSW Blues, has been able to use its Victory Bitter pun and publish a tactical ad celebrating the victory of NSW in NRL’s State of Origin.

In a full page ad in today’s Daily Telegraph, the brand celebrates a “job done”, with the brand even changing the colour of its label to blue to honour the NSW VB Blues’ win.

State of Origin Victoria Bitter



Sign up to our free daily update to get the latest in media and marketing