Victorian Responsible Gambling Foundation support families of problem gamblers in new ad

The Victorian Responsible Gambling Foundation is highlighting the impact gambling has on families in its latest public health campaign which aims to communicate the importance of supporting the families of problem gamblers.

Created by McCann Melbourne, the campaign taps into the feelings of isolation and confusion family and friends can feel when dealing with someone’s problem.

The Foundation’s CEO Serge Sardo said: “Our new campaign is quite different to previous campaigns in that it’s focusing on ensuring family members and friends know help is available to them regardless of whether the gambler is getting help.

“Preventing harm from problem gamblers is not just about focusing on the gambler, it’s about reducing the downstream impacts and providing these people with the support, advice and counselling they need.”

It follows on from the foundation’s BetRegret campaign which urged gamblers to stay within their limits.

McCann executive creative director Pat Baron said: “The language in the campaign is, for the most part, taken from the people we spoke to during the initial research phase. The challenges these people face are very real, and we hope that the campaign can connect people to the right help.”

It is running across digital, film and in-venue advertising and will run until the end of May.


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