Video platform Genero raises $4m to fund US expansion

June 26, 2018 6:10

Australian video startup Genero has raised another $4m from a consortium of investors led by the James Packer backed Ellerston Venture Capital Fund.

The company, which recruited former Facebook global marketer Andy McKeon in May and the managing director of IPG Mediabrands’ Ensemble, Harry Preston, last year, plans to use the funds underwrite its US expansion.

Founders of Genero Mick Entwisle and Andrew Lane

McKeon, who founded Sydney independent boutique creative agency Bulldozer Inc in 2007 before taking the role of global creative director at Apple in 2011, was Genero’s first US hire as San Francisco based global chief creative officer.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

Andy McKeon Ellerston Venture Capital Genero Mark Roemer

Latest

Life Uncut’s Laura Byrne and Brittany Hockley sign with SCA

Warner Bros Discovery officially open to offers

Omnicom shells out $196m on severance ahead of IPG Mediabrands acquisition

Mediaweek head of content and editor depart, new editorial head appointed

Unmade Index: Strong Tuesday for most of the broadcasters

Video platform Genero raises $4m to fund US expansion

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE