Video marketing can be complicated.
Strategising, buying equipment and editing software, and being creative in the process all seem too difficult for many businesses. But, the success and response you can get from video marketing, make it all worth it. In fact, 92% of marketers say video is an important part of their overall strategy, with 87% saying it gives them a positive ROI.
Video production is more cost-effective, and easier to accomplish than ever. Audiences in 2022 are spending an average of 19 hours a week watching videos online, so video marketing is the clear way for businesses to grow and succeed.
Video is critical to marketing efforts, because it’s easy to digest, memorable, and measurable. It is so beneficial, as it can grow your revenue exponentially, increase traffic, rack up shares, and ultimately, give the people what they want. Plus, it boosts conversion rates by up to 80% and can influence buying behaviour.
It is an emotionally engaging way for businesses to connect with customers and catch their attention in a digitally overloaded world. Videos can foster an intimate bond, in a way that text simply cannot.
Much like video marketing, personalised marketing is extremely successful – with 71% of consumers preferring personalised ads.
They have a higher clickthrough rate than non-personalised ads, and they reduce ad spend. Plus, consumers benefit more from seeing ads that are tailored to their specific needs and interests.
A 2020 study found that 70% of companies that used advanced personalisation said they earned a 200% ROI or more from it, demonstrating its strength as a marketing tool.
Personalised marketing also increases trust between brand and consumer, which then creates faster and stronger relationships – meaning brands can gently push their prospects down the sales funnel and toward purchase in a quicker, more meaningful way.
They drive repeat engagement and loyalty over time, creating a strong bond between business and customer.
Personalised videos are the perfect combination – bringing together the benefits of video marketing and personalised marketing to further boost businesses and their marketing efforts.
Personalised videos help businesses demonstrate their ROI and understand consumer expectations to a greater extent, and with the personal touch of names, member details, or life stages, consumers are left satisfied and loyalty grows.
Personalised video marketing is not as difficult or expensive as some may think – in fact, Creativa can take all the hard work off your hands.
Creativa’s personalised and interactive videos make gaining metrics to measure your ROI easier than ever, and help boost your video marketing to the next level. Whilst demonstrating ROI on marketing activities is one the industry’s biggest challenges, Creativa successfully does so by producing an effective marketing plan that articulates ROI in a number of ways.
Creativa understands that consumer expectations are evolving – many want relevant, personalised information, regular contact, and rewards for loyalty. By working with businesses and using member database information or user-led data input, Creativa effectively makes individual, personalised videos for each audience member, and consumers are left satisfied.
Creativa’s videos help businesses exceed these expectations by understanding consumer behaviour, collecting individual consumer data, tailoring and segmenting content, and tracking results in an integrated platform.
Using customer data gives businesses the opportunity to completely personalise their marketing- and the more you know about your customers, the more tailored your video marketing can be. Your customers are satisfied, and your business is thriving.
Creativa helps businesses keep tabs on their traffic, by tracking results on an integrated platform to see what customers do and don’t like.
Personalised videos build trust and credibility, and are the perfect way for businesses to connect with their audiences. The more videos you have to help educate and inform your customers, the more trust will build, which will then translate to sales and business traffic.
Creativa produces memorable experiences, and connects with consumers in fun and innovative ways. Through different mediums, including immersive content, animation, or live action, the personalised videos leave a great mark on consumers. The content is one-of-a-kind and unique, and Creativa is unparalleled in its inventive and imaginative approach to personalised and interactive video marketing.
Others are doing it, and it works for them. It’s time for you to get ahead of the game.
Try out the personalised content for yourself, or request a quote to get started on your company’s creative journey today.