Viewers to taste winning Masterchef dish thanks to Deliveroo and Mediabrands Content Studio
Food delivery company Deliveroo has partnered with Masterchef Australia and Mediabrands Content Studio to deliver an Australian first for customers wanting to experience a MasterChef dish at home.
The integrated campaign will see Deliveroo deliver 21,504 mini ‘Bacon Me Go Nuts’ Choc-Tops inspired by last night’s episode of Masterchef Australia, as a part of Deliveroo’s ongoing sponsorship of the beloved cooking show, now in its third year.
The partnership and choc-top production was managed by Mediabrands Content Studio, as well as packaging and distribution to 128 Deliveroo restaurant partners nationally.
Olivia Warren, managing director of Mediabrands Content Studio said: “Every year clients want bigger and better integrations when sponsoring TV properties. The ask to do something no other brand has done and create an amazing customer experience for Deliveroo’s third year sponsoring MasterChef was just the sort of problem we love to tackle.
“It’s always amazing when clients are not afraid of brave ideas and concepts and Deliveroo loved our idea from the get go. This has been months in the planning and it’s extremely exciting to see this partnership truly come to life and connect with the viewer like never before,” Warren concluded.
Laura Wilson, head of marketing at Deliveroo, said: “MasterChef’s ‘Bacon Me Go Nuts’ Choc-Top creation is adding a delicious twist to this much-loved treat. So we are very excited to partner with them and enable our customers to enjoy this exclusive experience, Deliveroo’d straight to their couch.”
Tamar Hovagimian, partnership director of effect at Paramount ANZ, said: “Deliveroo continues to be the premium food delivery service of choice for MasterChef Australia. We’re excited that viewers can, for the first time ever, experience a dish inspired by what they have seen in the show immediately after the winner has been announced! And all without having to leave the comfort of their living room. It’s the magic of television come to life and Deliveroo and MBCS have made that possible.”
The ‘Bacon Me Go Nuts’ Choc-Top will be available on the Deliveroo platform when users search ‘MasterChef’ and spend over $20 with participating restaurants from Thursday the 9th of June, while stocks last.
To get your hands on the limited edition ‘Bacon Me Go Nuts’ Choc-Tops, you’ll just need to search “MasterChef” on Deliveroo platforms and spend over $20 with participating restaurants from Thursday 9 June while stocks last.
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