Masterchef EPs and judges on why ‘seamless brand integration’ is vital to the show’s commercial appeal
Brands and advertisers keep returning to Ten’s Masterchef Australia year after year. Mumbrella’s Zanda Wilson caught up with the Masterchef judges, as well as executive producers Marty Benson and Rick Maier, to chat about the show’s commercial appeal ahead of its 2021 premiere.
Masterchef Australia had a lot going for it last year. The Back To Win concept delivered consistently strong ratings as former contestants returned and lockdowns encouraged Aussies to use their kitchen.
This year, a more traditional format returns, with everyday Aussies facing off against one another under the watchful eye of judges Jock Zonfrillo, Melissa Leong and Andy Allen.
While previous stars may not be included this time around, and Australians roam freely in society again, the judges, and EPs Marty Benson of Endemol Shine Australia and Rick Maier of Ten, believe the proposition for viewers and brands is as strong as ever.
