Village Roadshow engages MuleSoft for personalised entertainment services

Village Roadshow has engaged data integrator MuleSoft to develop personalised digital experiences for customers which will allow them to view content across their network regardless of device.

The announcement:

Village Roadshow Limited Deploys MuleSoft to Enhance Entertainment Experiences

MuleSoft’s Anypoint Platform Enables Village Roadshow Limited to Provide Personalised Entertainment While Ensuring Greater Security and Reliability 

MuleSoft (NYSE: MULE), the leading platform for building application networks, today announced that Village Roadshow Limited (“Village Roadshow”) (ASX: VRL), a leading entertainment company will deploy MuleSoft’s Anypoint Platform™ to personalise entertainment experiences for customers across digital channels.

Village Roadshow was founded in Melbourne, Australia in 1954 and has been listed on the Australian Securities Exchange since 1988. Village Roadshow now holds a diversified portfolio of assets including Theme Parks, Cinema Exhibition, Film Distribution and Film Production, entertaining millions of people, as well as promotion and loyalty businesses within the Marketing Solutions division.

Following a market review undertaken in conjunction with Capgemini, MuleSoft’s Anypoint Platform was identified as the ideal solution for Village Roadshow. By taking an API-led connectivity approach, Village Roadshow will be able to build an application network where applications, data and devices on the network become pluggable and reusable.

As Geoff Spicer, Group General Manager, Technology and Services, Village Roadshow, explains, “We believe that the Anypoint Platform is a better solution to custom code as we continue to enhance the entertainment experiences we offer to our customers which will help us build customer loyalty and derive greater value from IT assets.”

“We brought in Capgemini to help us evaluate alternative approaches to connectivity and ultimately decided on MuleSoft because of Anypoint Platform’s built-in security and monitoring capabilities and its hybrid functionality. Furthermore, MuleSoft has proven experience supporting high volume transactions from other well-known consumer-facing enterprises,” said Spicer.

MuleSoft’s Anypoint Platform™ is a leading solution for API-led connectivity that creates an application network of applications, data, and devices, both on-premises and in the cloud. This hybrid integration platform includes iPaaS, ESB, and a unified solution for API management, design and publishing.

About MuleSoft

MuleSoft’s mission is to help organisations change and innovate faster by making it easy to connect the world’s applications, data and devices. With its API-led approach to connectivity, MuleSoft’s market-leading Anypoint Platform™ is enabling over 1,000 organisations in more than 60 countries to build application networks. For more information, visit https://www.mulesoft.com.

MuleSoft is a registered trademark of MuleSoft, Inc. All other marks are those of respective owners.

Source: Mulesoft media release


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