News

Virgin Mobile reworks pre-school song for double data and data rollover campaign

Virgin Mobile is pushing its double data + data rollover offer to customers who switch to the telco in a new campaign which uses a revised version of the pre-school song ‘Ten in the Bed’.

The campaign, created by Havas Worldwide Sydney sees a number of pyjama clad people, from kids to grandparents, jumping and dancing and falling out of bed while the overlaid song sings ‘Two in the bed and the little one said, double data plus roll over’.

Courtesy of Savvy Media Monitoring

It is running across TV, radio, outdoor and digital.

It is a departure from the telco’s previous data rollover campaign directed by Bondi Hipsters’ Christiaan Van Vuuren which featured a tired detective.

Credits:

  • Creative: Havas Worldwide Sydney
  • Media: Starcom
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