Virgin Mobile reworks pre-school song for double data and data rollover campaign
Virgin Mobile is pushing its double data + data rollover offer to customers who switch to the telco in a new campaign which uses a revised version of the pre-school song ‘Ten in the Bed’.
The campaign, created by Havas Worldwide Sydney sees a number of pyjama clad people, from kids to grandparents, jumping and dancing and falling out of bed while the overlaid song sings ‘Two in the bed and the little one said, double data plus roll over’.
https://www.youtube.com/watch?v=lk9Ve_cwNOM&feature=youtu.be
Courtesy of Savvy Media Monitoring
It is running across TV, radio, outdoor and digital.
It is a departure from the telco’s previous data rollover campaign directed by Bondi Hipsters’ Christiaan Van Vuuren which featured a tired detective.
Credits:
- Creative: Havas Worldwide Sydney
- Media: Starcom
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Great ad for K Mart.
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Safe to say this is the worst ad i have ever seen… That song is driving me insane! I would pay to never hit that piece of shit again!
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This is honestly one of the most annoying ads I have ever had to listen to. It gives me an instant headache and sets my teeth on edge. I hope they create something worthwhile incredibly soon, so they can take this monstrosity off Pandora, at the very least, and I can get back to having less annoying interruptions when listening to my music.
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