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Virgin Money’s creative account pitch underway

Virgin Money is currently undergoing a pitch process for its creative account, Mumbrella can reveal.

Mumbrella understands five agencies are involved in the pitch including BWM Dentsu, Host Havas, and a member of the Publicis Groupe.

Virgin Money is undergoing a pitch for its creative account

BWM Dentsu has been creative agency of record for the Bank of Queensland for the past seven years. Virgin Money Australia was acquired by the Bank of Queensland in 2013, and operates as a standalone business within the BOQ Group.

Mumbrella understands the pitch has gone through a number of rounds, but is now in its final stages.

Virgin Money enlisted creative agency Edge to work on its content and social account last year. Bank of Queensland has a long-standing relationship with media agency OMD.

BWM Dentsu and Virgin Money declined to comment on the pitch.

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