Visa takes Aussie and Kiwi travellers to the ‘ends of the earth’ via Saatchi & Saatchi

Kalila Welch

November 23, 2022 10:42

Visa is encouraging its Aussie and Kiwi customers to get back to overseas travel in a new integrated campaign from Saatchi & Saatchi Australia and Starcom.

The campaign is the first major campaign to launch in the region since Natalie Lockwood was appointed to the role of vice president, head of marketing, Australia, New Zealand and South Pacific in mid 2021. Lockwood was brought in to replace Jac Phillips, who left to start her own coaching business.

The campaign is also the biggest brand campaign to come from Visa’s partnership with Saatchi & Saatchi since the agency was appointed as Visa’s agency of record in Australia and New Zealand in 2021.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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