Vittoria Coffee celebrate summer with specially designed takeaway cups

Vittoria Coffee is celebrating the start of summer with its collection of limited edition designer takeaway cups which are being advertised across outdoor and print.

The brand partnered with four Australian designers who brought their own signature style to the Vittoria Summer Fashion Series which feature seasonal prints from each of their summer 2014 collections.

Vittoria is also showcasing the cups with short video.

Vittoria Food & Beverage managing director Rolando Schirato said: “The response from our customers when we launch limited edition cups is always so positive, particularly with our fashion cup collaborations. Our customers get to see the reaction of their customers first hand as we do later on social media, and the popularity of the series has exceeded all of our expectations.

“Providing something extra and unique to the customers’ coffee experience and being able to showcase these amazing Australian Fashion designers to an extended audience is what the collaborations are all about.”

The Summer Fashion Series will be available to customers both domestically and internationally until the end of January.


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