Addressing gender imbalances within agencies needs to come from the top down

Moser

Moser

If agencies are going to address gender imbalances with change needing to come from the top down, Clemenger Group Melbourne chairman Jim Moser has said.

Speaking at the Secrets of Agency Excellency conference in Melbourne on Tuesday on the topic of what does a successful modern agency business look like, Moser said of the lack of women in senior roles in agencies: “We have a lot more work to do and what I’ve learnt is that it takes an enormous amount of tenacity, effort and time, it has to be from the top down and you’re not going to get results overnight.

“It’s going to take years to get a pipeline of women moving into these management roles and then fill them.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.