Volkswagen reappoints L&A Social following competitive pitch

Volkswagen has reappointed L&A Social to the social media account for its Passenger Vehicles brand following a four way pitch.

L&A Social, which has held the account for the past two years, has been reappointed to handle end to end social media activity, including strategy, content development, photo and video shoots, campaign development, reporting and social listening. The agency will continue to manage the brand’s social media accounts across Facebook, Instagram, YouTube and TikTok.


Ralph Beckmann, GM of marketing and product for the Volkswagen Passenger Vehicle brand, said: “As we continue to optimise our presence across social, L&A Social demonstrated best-in class strategic thinking and bang for your buck creative solutions that will continue to lift our brand’s engagement with social audiences on all platforms. We have successfully worked with the team for a number of years now and look forward to elevating that relationship further.”

Gina Lednyak, founder and CEO at L&A Social added: “We are absolutely thrilled Volkswagen have once again appointed us to manage their social media strategy, content creation and implementation, against competition from other strong agencies. Their decision is a testament to the brilliant teamwork between the Volkswagen PV and L&A team, the expertise of our team and the deep understanding of social trends we have.”

The reappointment reaffirms L&A Social’s growing roster, to which they added Specsavers, Kennards Hire and True Alliance in a number of new client and project wins in 2021.

The win follows a string of more than 10 new employee appointments made by the agency in recent months and the creation of two new account service teams to manage the evolving social media and content requirements of its clients.


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