Volkswagen tackles road fears in new Tiguan campaign

Volkswagen has released a ‘horror movie’ style campaign to mark the launch of the 2021 Tiguan.

The campaign, which comes via DDB Sydney, features a TVC and a series of posters, highlighting some of road anxieties, such as parallel parking, giant roundabouts and merging lanes that Australians have.

This comes following two studies into Australian driving fears, finding that 79% of Australians have some kind of driving anxiety, with 59% having a fear of parallel parking, worried they will get embarrassed holding up traffic, or hitting another car.

Volkswagen Australia marketing communications manager, Rowena Kanna said: “The research highlighted what we knew to be true, albeit anecdotally, which is that these little road stresses can quickly creep up to become genuine anxieties and fears.”